Ordinary pillows don't offer correct support and as a result cause improper sleep posture. One of the major factors affecting the quality of your rest is the unsatisfactory support of the neck and spine during sleep. The 50D Moulded Memory Foam Contour Pillow provides proper support to correct your sleeping posture, allowing the back and neck muscles to relax which promotes a healthy spine. Revolutionary visco elastic memory foam molds itself to the head and neck to provide maximum comfort and support. High tech temperature sensitive foam moulds to your body's heat and weight to provide the right amount of support that allows you to get the rest you need. Ergonomically designed to re-contour and adjust with your every movement, the warmer the pillow, the softer the feel. The cooler the pillow, the firmer the feel. DealsDirect has a huge range of Towels and Bathrobes as well as a large collection of Manchester for every home. Great gifts at bargain prices! FEATURES: 50D Moulded Memory Foam Contour Pillow. Relieves back, neck and shoulder pain. Perfect for all sleeping positions; back, side and stomach. Helpful in reducing snoring. Eliminates painful pressure points. Helpful aid for insomnia sufferers. Helpful in reducing stress. Helpful for back and neck pain sufferers. Comes with pillow cover. Dimensions: 50 x 30 x 10cm. Material: Foam: 100% polyurethane. Cover: 40% viscose/60% polyester. Note: Being sealed in plastic packaging sometimes traps odours. A few hours of airing usually removes the odour.